Kia - Go With What You Got


Why Even Think About Puffery?
The new Kia Soul doesn't have the documented solid performance of Honda Accord, the fuel efficiency of a Toyota Prius or the fine styling lines of a Lexus Sedan.

It's cheap and Gen Y tech savvy. Think of it as an iPod that can get you where you want to go.

The current marketing campaign reflects a smart and clever sense of humor. It gets good marks from us here at Apocalypzia.




Flashdance / Maniac
Last year, Kia also appealed to our sense of humor rather than make promises about the quality or performance of their cars. It's the attention to detail that makes Kia's Flashdance spoof work.



From Pong to Amuso



Boop .... Boop ... Boop ... ... ... Boop
Videogames started out as something you plugged into your television to play. Who would have thought that one day they might replace television altogether?

Way back in 1975, Atari's Pong, like some alien pod from the future, was a r-e-a-l-l-y slow game of table tennis played with flecks of moving light booping against each other on your TV screen.

Pong was the ridiculously simple vanguard of a Tekwar-type revolution that took the world by storm. Pinkgodzilla.com reports that, with Sears as its distribution arm, over 150,000 Pong units were sold during the 1975 Christmas season alone.

Evolution ... Revolution
Somethingawful.com reports seven generations of videogame development, morphing and evolving bit-by-bit from the Pong games of yesterday to the high-def, three-dimensional, riff-screamin' Wii-driven Rock Band's of today.

But all of that has a lot to do with plugging some game into your television. What about the games that are actually taking the place of television?

Enter Amuso
Online social games are seen by some as a recession-resistant anomaly during the current economic apocalypse. BusinessWeek reports that the number of players around the globe jumped from 50 million to 250 million in the last year.

And Amuso, launched out of Barcelona in the fall of 2008, is helping to change the game.

Unlike the online version of Texas Hold 'Em, Amuso is more like a genuine TV game show, allowing you to play for points or, if you're ready for the challenge, real cash and prizes.

Beyond TV
For fans of Amuso, who needs Jeopardy or Wheel of Fortune? And who needs to plug (Air) Guitar Hero into the TV?

And if you're really enterprising, Amuso claims to allow you to channel your inner Goodson and Todman and create your own online games for fun and profit.

Who knows? Maybe you can create an American Idol-type juggernaut online. It could happen.

Come on Down!
Are you playing Amuso or one of the other social games out there? Share your experiences with others here at Apocalypzia.

Beware Big Brother!




Back in 1948, George Orwell warned of a frightening scenario 36 years in the future when government-installed TV cameras would spy on our every move. And when the fateful year finally arrived, Apple assured us that because of the newborn Macintosh computer, 1984 wouldn't be like 1984...

That was then, this is now.

Sweet Home Chicago has already announced an ambitious project to put traffic cams on every city street corner to auto-ticket red-light runners and speeders. Now they've proposed the clever -- or should that be lucrative -- idea of using those cams to identify and fine uninsured motorists. Chicago thinks this effort alone will wipe out the city's deficit.

Not happening, in your town yet? Stay tuned.

Big Brother is watching, all right...

BTW, have you read this book?
We haven't but it claims to shed light on the growing intrusion of government watching. If you read it, let Apocalypzia know what you think about it.