Kia - Go With What You Got
Friday/May/22 2009 Filed in: TV Commercials
Why Even Think About Puffery?
The new Kia Soul doesn't have the documented solid performance of Honda Accord, the fuel efficiency of a Toyota Prius or the fine styling lines of a Lexus Sedan.
It's cheap and Gen Y tech savvy. Think of it as an iPod that can get you where you want to go.
The current marketing campaign reflects a smart and clever sense of humor. It gets good marks from us here at Apocalypzia.
Flashdance / Maniac
Last year, Kia also appealed to our sense of humor rather than make promises about the quality or performance of their cars. It's the attention to detail that makes Kia's Flashdance spoof work.