The Baby Boomer Beat: When Clothes Made the Band




Rock on George. One time for Ringo...


Baby Boomers came of age in the 1960's and 1970's, and the music they danced to was the pulsing backbeat of a generational party that lasted for two decades.

But this was no come-as-you-are-party.

Just as Baby Boomers experimented with new ways to experience the worlds of politics, protest and pills, they also dared to push the limits of fashion and in doing so became, perhaps, the wackiest dressed generation since the Elizabethan era.

Nowhere was this more evident than the rock bands of the day, who in turn inspired their fans to dress even wackier.

Yet, the clothing some of these acts wore was often organized around some kind of theme. These weren't just strange looking outfits but rather a group-supported costume; a uniform that helped to establish the brand of the band.


Sam the Sham and the Pharaohs
They were around for a long time but the band was arguably a one-hit wonder with Wolly Bully.

But the Bangles could have used those outfits for Walk like An Egyptian 20 years later.







Paul Revere and the Raiders
In these outfits they would be the darlings of the Tea Party today, don't you think?





Gary Puckett and the Union Gap
It takes a brave group to embrace a Civil War theme to sing love songs.





The Temptations
This group started out in suits and ties, then by the late 70's all that changed, radically.







Patti LaBelle and the Bluebells
Hey, let's face it. The song Lady Marmalade absolutely demands outfits like these.





The Beatles
Somehow we're thinking just a few years before this video was made, the Beatles, in their black leather jackets and duckbill haircuts, would have laughed and said rude things if they'd seen this band on the telly.







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