What 'chu Talkin' Bout, Willis?
Saturday/June/06 2009 Filed in: Marketing / Business
There was a time when Sears, Roebuck and Co. was the world's largest retailer and the Sears Tower was the world's tallest building. That was then, this is now. Wal-Mart and Taipei 101 have changed things, big-time.
But just because the Sears Tower has lost its standing in the competitive club of tall buildings, is that any reason for it to lose its moniker, too?!
Is a Rose Still a Rose?
This year the venerable Sears Tower becomes ...the Wills Tower. Willis?! Are Chicagoans open to the idea of having the name of a once record-breaking signature landmark changed from Sears to Willis?
How well have things gone for the Marshall Field store on Chicago's State Street after it was renamed Macy's? Not so good. We Chicagoans are a very proud people. When we name something we like it to stay named.
On a side note...
Tall buildings do have a certain status. But take it from someone who used to work on the 61st floor of the then Sears-soon-to-be-Willis Tower. When the wind blows, the cradle does rock...