Sears Through the Years: The 1980s: Days Long Gone
Monday/July/26 2010 Filed in: Marketing / Business
The global economy stalled out two years ago and pitched into a tailspin.
Of course, that isn't news to anyone who's been on the planet for the last 20 months.
But given the current doldrums it's hard to remember that things weren't always like this.
There was a time when the American Dream was robustly alive, ridiculously well and doing cartwheels down Main Street.
And Sears was one of the primary drivers of the high-horsepower economy.
You remember Sears, don't you?
The World’s Largest Store
Once upon a time, Sears was bigger than Wal-Mart. Sears was the Amazon of a previous age. That was before they were swallowed up by Eddie Lampert, who had previously gobbled up Kmart, in his single-minded and hopelessly failed mission to rule the world of retail.
But this is now and then was then
The commercials Sears ran during the 1980s epitomized the boom years of an economy now almost totally forgotten.
Belting out the tagline There's More for Your Life at Sears, these ads were filled with animated, ecstatic people who just couldn't wait to get to the mall and SPEND MONEY.
And if they were lucky, in the process of buying happiness and fulfillment with cash, they'd get the chance to rub shoulders with sports greats of the day like Arnie Palmer and Evonne Goolagong.
These commercials look totally hokey and mawkish today, but there's something sweet and nostalgic about them, no?
Were these the good old days?