The Ice Cream Truck Cometh...

Sometime, maybe around 1956, someone recorded a fairly bad rendition of Turkey in the Straw and sold it to every Ice Cream Truck vendor in the US. Somebody thought that the discordant chimes of that tune would induce children to crave an icy treat. And now more than a half a century later -- at least in this neighborhood -- the beat goes on.

But Marketing Brillo reports a twitterific innovation. Kogi, famous for the Korean Taco (an innovation in itself), uses trucks that send out tweets telling potential customers what corner they'll be stopping at next. Kogi's followers then know where and when to go to buy Asian-Mexican meals right off the truck.

I think Kogi may even have its own theme song, which is not, BTW, Turkey in the Straw. Thank Goodness!