The Grand Illusion: What Do You See? No You Don't...

Even if you've seen this illusion before, you still don't believe it, do you?
Squares A and B are exactly the same shade of grey. Yeah, that's right. Identical.

But Square A is much darker than Square B, isn't it? After all, this is a checkerboard.

Even when we're provided with the overwhelming evidence of reality, our mind still rebels.

What gives?
We believe that our senses of sight, sound, taste, touch and smell provide us with a hard-edged view of a concrete world. But we have no idea how much of what we believe is purely objective is in fact totally subjective.

What we see is not what we get. Instead, what we see is a masquerade-of-the-mind disguising a reality we haven't the capacity to even imagine.

Navigating this illusion is impossible enough on our own. What happens when peer pressure is factored into the equation?

The Asch Experiment examines what happens when our view of reality crashes head-on into the community consensus. It addresses the question -- what is more valid, what we see or what we think others see?

How does Groupthink affect our sense of ethics and morality?
In the following experiment, subjects are tested to see whether their willingness to lend a helping hand is influenced by peer pressure. How do you think you would respond?

... Are you sure?