Gidget Goes Boniva; Social Security Makes Patty Lose Control


tv guide

The Pig in the Python
Madison Avenue looked at the Baby Boomers as 70 million consumers just waiting to be marketed to through the magic of Television. In the Leave-It-To-Beaver 1950s, TV programming -- and commercials -- focused on adolescents.

Gidget Goes Primetime.
By the 1960s the focus shifted to teenagers. The movie series Gidget came to TV in the mid-1960s starring Sally Field.

Gidget was Hollywood's idea of the perfect teenager at the time. Cute, perky and boy-crazy.




Patty Likes to Rock and Roll...a Hot Dog Makes Her Lose Control.
Patty Duke was already an accomplished actress by her mid-teens. At the age of 16, she won an academy award for best supporting actress for her brilliant portrayal of Helen Keller. Just a year later, she was staring in her own sit-com in the dual roles of American-teen Patty Lane and her English cousin Cathy Lane.

Patty was Hollywood's idea of the perfect teenager at the time. Cute, perky and boy-crazy.




The Mad Men Still Look to Gidget and Patty to connect with Baby Boomers.

Sally Field -- looking fabulous -- is pitching Boniva today.




Patty and Cathy Lane help the US government teach Boomers about Social Security.




But this wasn't Patty Duke's first commercial.
She made her debut in this ad for Remco toys...