Articles in Marketing
Microsoft, The Uninvited Guest
We’ll admit that Microsoft’s launch of Windows 95 was a brilliant buzz blitzkrieg.
But in microchip years, that’s been an eternity ago. And aside from that winner, Microsoft just hasn’t cut it in advertising cleverness.
Rival Apple …
Subaru vs State Farm
Clearly both of these car-related ads leverage a similar theme.
Some have accused Subaru of ripping off a State Farm concept. For our money, however, the insurance version seems intended as an inside joke with …
Tab Cola Ad: Be a Mind Sticker
They don’t make ads like this anymore
We know that language was different before the women’s liberation movement
Beyond Coke and Pepsi
While Coke and Pepsi were battling it out for the top spot there were a number of also-rans along the way.
David (American Werewolf) Naughton, like some Godspell escapee, entreated us to become Peppers while doing …
